E-COMMERCE MANAGER | LUXE THREADS
Launched and managed a fashion e-commerce brand, driving a 50% increase in organic traffic and a 25% lift in conversion rates.
Project Overview
Launched and managed an online fashion brand on WordPress/WooCommerce with custom HTML/CSS, integrating Stripe and PayPal for seamless checkout. Executed SEO and Google Ads campaigns that increased organic traffic by 50% and lifted conversion rates by 25%. The project involved a deep dive into customer analytics to optimize the user journey, from landing page to checkout, resulting in a highly efficient sales funnel.
Key Results
Estimated a pre-revenue of approximately €18,750 per month from Google Ads based on 15,000 monthly visitors, a 2.5% conversion rate, and a €75 average order value.